About Us  – Kick It Events

Our Story ~ Meet the Race Event Team

Kick It Events Management is a small family owned business producing outstanding events in Asheville and the surrounding area. Our company launched in 2014, but our journey of becoming running event production coordinators begins much earlier.

Originally, we donated our time as volunteer race directors for the Thomas Wolfe 8k and the Hot Chocolate 10k (now the Hot Chocolate Races) from 2006 to 2013.  After many requests for help with other events we launched the race direction side of the business and became professional event producers. In 2020, as the world screeched to a halt we used that lull in the event schedule to add race timing to our list of services as well as added some event marketing skills to our resume.

We’re looking forward to another expansion in 2023 with the addition of a private event side of the business.


The Team

Leslie Grotenhuis ~ Owner, On-point Organizer & Creative Director

Tim Grotenhuis ~ Owner, Tech Guru & Course Master


Rhianna Scott ~ Event Director & our Part-Time Font of Positivity


Johnny Zarbock ~ Part Time Timing Crew & Course Management Master

Johnny Zarbock in the stream

The Kids

As a small, family owned business, of course we put our talented and amazing children to work.

Winona ~ Graphic Design Unicorn


Hazel ~ Part-time Go to Gal, Full Time Angel

Scarlet ~ TikTok Expert, Timing Assistant

Scarlet and liberty bear

Oliver ~ Chief Cheer Leader

Oliver and Tim at AOB